On 16th October, Turismo de Tenerife and Binter Canarias conducted a joint marketing event in the centre of Vitoria-Gasteiz.
Under the slogan Stay close, Feel Far away, and Fly Direct! the idea was to portray the Canary Island as a destination that is surprising and different to the one we know and, at the same time, to publicise the benefits and special features of Binter as an airline, particularly with regard to its service to Tenerife from Vitoria Airport.
With this approach, the message suggested that Tenerife is a fantastic destination with landscapes that appear to be taken from other planets or satellites, which was conveyed through the presence of an astronaut who invited the audience to learn more about a "stellar destination".
The event consisted in viewing 360º images of Tenerife through VR goggles and a prize draw for a trip to Tenerife among those who participated.