On 21 July, the company VIA awarded Ryanair DAC a new contract to promote Vitoria Airport, along with Vitoria-Gasteiz, Alava, and the Basque Country as destinations of economic and tourist interest, with a view to strengthening and promoting the airport and its catchment area.

This three-year commitment (two years for the initial contract plus one year optional extension) covers advertising and marketing plans for the period from 2025 to 2027. This strategy aligns with the goal to consolidate markets that already have air connections, which are regarded as strategic for the airport's development.

Furthermore, the contract paves the way for exploring new expansion opportunities that may arise during its term, which aligns with VIA's goal of boosting business at Vitoria Airport.